Posted 2/26/2014 by Bill Gray
Last week, besides being glued to the TV watching the Canadian hockey teams "kick-butt and take names", I read an interesting article titled Creating Bold Innovation in Mature Markets
by Robert G. Cooper. Dr. Cooper has pioneered many groundbreaking discoveries in product innovation, including the Stage-Gate® Idea-to-Launch Process, now implemented by almost 80% of North American companies. In this article, he argues that when companies are faced with mature markets, bigger, bolder innovation is the only sustainable route for long-term growth and prosperity.