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Beautiful Heat Website Now Live (Canada)

October 13, 2011

The Beautiful Heat website is now live at Uponor is one of 11 heating manufacturers who have joined together to launch Beautiful Heat. The main objective of the campaign is to educate the consumer market on the benefits of hydronic heating.
The new website includes the consumer section complete with testimonials, an introductory video, the contractor search tool and FAQs.

The professional section includes information that contractors can use to better understand the benefits of Beautiful heat, an introductory video on those benefits, FAQs and the registration process.

There are also live links to corporate sites (including Uponor) in recognition of participation in Beautiful Heat through logos on the footer of every page.

The registration process will enable the many qualified contractors to be listed as a Beautiful Heat professional by going through a simple four-step process. This includes providing contact information, confirming their association membership, and completing an online training program. Please promote this opportunity to your contractors encourage their participation: Since they are already in the hydronics business, it is only natural that they would like to become listed as a Beautiful Heat professional.

French website — is now under construction in the staging area; it will contain all elements of the English site.

Ipsos Reid Study — is now complete and it is being turned in a press release that will be used both for the consumer press launch as well as the creation of the matte stories that will be sent on a regular basis to publications from coast-to-coast.

ABCs of Public Relations — which are the foundational elements in the Beautiful Heat consumer press kit are well underway and will be ready as backgrounders along with the Ipsos Reid press release.

Social Media — will also be launched shortly now that the site is up and running and the press kit and media launch are ready to go. In Year One, the focus will be Twitter as well as a blogger outreach program.

CIPHEX — CIPH has generously donated table space at their upcoming CIPHEX road shows, which will give Beautiful Heat an opportunity to speak directly to contractors in Regina, Edmonton and St. John’s. Please visit the Beautiful Heat booth and encourage your contractors to do the same.

Contact: Suresh Parmachand, senior marketing manager, Canada, 905.542.4703