Here is the truth. By 2025, Millennials will make up 75 percent of the workforce. This reality highlights the importance of understanding this up-and-coming population to ensure businesses adapt and flourish.

In the most recent issue of Contractor Magazine, Uponor’s Steve Swanson, Customer Trainer at Uponor Academy, dives into the top 5 myths about Millennials. Here they are:


Myth No. 1: Millennials are not motivated.

Swanson’s take: “I have found dozens and dozens of articles in all the major business magazines that say Millennials are indeed motivated. In fact, CEB, a consulting firm that polls 90,000 employees every quarter, wrote that their research shows Millennials are nearly twice as competitive as Baby Boomers.”

Myth No. 2: Millennials want to receive their information digitally.

Swanson’s take: “Millennials are not digital addicts whose only social outlet is Facebook and share their intimate lives without personal boundaries. They use digital electronics because they know how! They are not afraid of gadgets or electronic media because they grew up on it. That can be a real plus to your business.”

Myth No. 3: Millennials have a very short attention span.

Swanson’s take: “Millennials have grown up with a Gameboy in their hands, watching TV with their eyes and an earbud in their ears to listen to tunes. They have become quite adept at multitasking which gives the appearance of having a short attention span.”

Myth No. 4: Millennials have an entitlement mentality.

Swanson’s take: “Many of these Millennials graduated high school right in the middle of the worst recession we have faced since the Great Depression. They watched their parents and their friends’ parents lose their jobs and their homes and their retirements. They came into a job market that had fewer openings, lower pay, and more debt than any other generation.”

Myth No.5: Millennials only care for themselves.

Swanson’s take: “Actually, the real truth is that they care for everything in a much greater capacity than Baby Boomers. They are concerned about equality, the environment, and the world as a whole and what they can do to make an impact.”

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