Whatever you call it — sustainability, eco-friendly, green — it’s not just a trend. It’s driving homeowner purchasing behaviors, and it should also be core to the construction industries’ business practices and products, from manufacturers to contractors to developers.

Homeowners care about the products going into their homes.

  • 75% of Americans consider a company’s environmental reputation as they make purchasing decisions.
         (Source: The Shelton Group)
  • 50% of Americans want to be seen as someone who buys/uses eco-friendly products.
         (Source: The Shelton Group)
  • 35% of consumers worldwide are willing to spend more for sustainable products.
         (Source: EY)
  • 70 percent of realtors said it’s important to promote sustainability in today’s housing market.
         (Source: Realtors®)

Three reasons why construction companies, big and small, should strive to make sustainable choices.

I’ll let the Harvard Business Review do the talking on why sustainability is just good business.

1. Drives competitive advantage

Give the people what they want! If a homeowner is choosing a general contractor to build an addition on their home, they’re going to do their research. Two thirds of those potential customers are going to base their decision on the company’s sustainable reputation. Get ahead of the competition by explaining what you already do well and laying out the areas where you’re looking to improve.

2. Builds customer loyalty

An overwhelming portion of the population makes purchasing decisions based on a company’s environmental stewardship, especially millennials (a.k.a., the largest group of people on Earth). If consumers see and believe that the products and services you’re offering are energy-efficient, fair-trade, locally sourced, carbon neutral, etc., then you’ll gain customers for life

3. Attracts and engage employees

Employees are consumers, too. What people care about in their personal life translates into what they care about in their professional life. Imagine if you could come to an interview and wow the candidate with how you’re working toward becoming a sustainable company. You’ll stand out.

Uponor practices what we preach.


Uponor’s commitment to sustainable building includes the ongoing development of new materials and methods that reduce negative environmental impact, including the following.


  • PEX systems that use less energy, reduce resource demand and perform reliably for years
  • Intelligent installation plans that ensure efficient material use and minimize construction waste
  • Product designs that incorporate environmentally responsible materials and avoid potential contaminants
  • Efficient product transportation and delivery systems that reduce fossil fuel consumption
  • Manufacturing processes that conserve energy, minimize waste and convert raw material waste through
          recycling or energy use